The Founder’s Storytelling Playbook:

The 5 biggest storytelling mistakes startup founders make that lead to investors losing interest, customers not buying, and your product being ignored in the market.

My name is Matt Hynek and I have worked as a software developer with 6+ years of experience. And now, as a ghostwriter for B2B SaaS startups, I want to share everything I know with you.

  • A crash course on how to tell a compelling startup story that actually resonates.

  • The 5 biggest storytelling mistakes that make investors lose interest and customers ignore your product.

  • Why focusing on features instead of outcomes makes your pitch forgettable—and what to do instead.

  • The simple “Hero Shift” framework that makes your customer the star (and makes them want your product).

  • The proven clarity-first storytelling method to remove jargon, simplify your message, and increase conversions.

Everything you need to craft a clear, compelling startup story that gets investors interested, customers engaged, and your product selling itself.

Want to make sure this free email course is “worth it” before you sign-up?

Here's everything that's inside:

Mistake #1: Making Your Product the Hero Instead of the CustomerMistake #2: Focusing on Features Instead of OutcomesMistake #3: Overcomplicating Your Story With JargonMistake #4: Drowning Your Audience in Data Instead of ClarityMistake #5: Ending Your Story Without a Clear Call-to-Action

Hooray! The first lesson of The Founder’s Storytelling Playbook is on its way to your inbox.

Within the next minute or two, you're going to get an email from me (Matt Hynek).This email contains instructions to get started with my Founder’s Storytelling Playbook, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)